FAQ

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[/vc_column_text][/vc_column][/vc_row][rev_slider alias=”frequently-asked-questions”][vc_row][vc_column][vc_text_separator title=”Logo & Branding Design” css=”.vc_custom_1577139984794{margin-top: 40px !important;}”][vc_toggle title=”How much do you charge?”]The cost is typically between $1200 – $2000. This depends on what elements you would like included in your brand. Do you want patterns? Lots of logo sizes, types or variations? Let me know and I can put together a complete estimate for you. [/vc_toggle][vc_toggle title=”How long does the process take?”]For logo and branding design, the process generally takes 6-8 weeks. If more elements are needed, or if you want to complete other brand updates – such as a new or re-branded website – it can take longer. [/vc_toggle][vc_toggle title=”What is your thinking that goes behind a logo?”]A logo is more than just a “pretty image with your company name”.  In fact, I wrote a whole blog post here about my design process and thinking! The short answer is, I dive deep to the heart of what your brand is about, what YOU are about, and create a brand, logo or piece of content that reflects that. [/vc_toggle][vc_toggle title=”Why do you create a mood board?”]A mood board is an important step in the process because it gets me on the same page as my client. It shows that we are thinking (in general terms) on the same wavelength. The Mood Board shows example images – not actual work that I’ve created. These images are shown for the purposes of expressing ideas and visual elements that I think you might like – or rather – your BRAND might align with. The Mood Board is really important because it’s like getting all our meal prep done before we start cooking on your brand design! It really makes the process go much smoother. [/vc_toggle][vc_toggle title=”What happens after the final logo is designed?”]When you approve your final logo, I will create files in various formats, and in CMYK and RGB color spaces. I typically deliver jpeg, tiff, png and eps files. I can also deliver Illustrator or .ai files (a.k.a. native). Just let me know if you have questions about file types or need another type! 

What I DON’T deliver: Word, Paint or Publisher files. If you use Canva.com I can share a Canva file with you as well. In fact, if you need templates designed, this is my favorite tool to use. [/vc_toggle][vc_toggle title=”How do I use a “Brand Guidelines Document”?”]The best way to use the Brand Guidelines Document that I deliver after our logo project is completed is to refer to it as a guideline when creating new work on your own or with an employee at your company. 

The fonts, colors and patterns are outlined in the doc and explained how to use those in your advertising, and daily “brand life”. I also include examples and guidelines for writing in your brand voice. This is not, however, the whole story – these documents are just a starting place. 

If you want to dive more into positioning and brand voice writing, let me know! I sell this as a separate service from logo and branding work, though it IS something we touch on during the process. [/vc_toggle][vc_toggle title=”Who should manage my brand when you hand off the final Branding Package to me?”]Ideally you, or someone in your company that is given that designated responsibility. Read through it and make sure they understand how to apply your brand to print and media. [/vc_toggle][vc_toggle title=”What makes you unique from other graphic designers/fiverr/upwork/cheap etsy logos?”]Ahhh, the MEAT of the issue. What makes me different? My cross-blend of marketing, design and writing skills. Add on photography and content strategy, and I’m able to look at your brand from a multi-faceted view and present you with more tools you can use than any of these other sites. 

Like I said before, I don’t just give you “something pretty” with your name on it and call it done. It’s an in-depth process that lasts many weeks, and it’s vital that you dive deep with me to create a brand that carries meaning for you and your company. 

Why is this VITAL? 

  • You need to stand apart from your competitors. 
  • You need to create a brand that will resonate with your buyers. 
  • You need a brand that will stand the test of time! You DON’T want to have a brand for a year, outgrow it, and re-brand. This will create an inconsistency with your audience. Inconsistency breeds distrust. Distrust means they will not buy from you. Plain and simple.

[/vc_toggle][vc_text_separator title=”Content Creation” css=”.vc_custom_1577140086064{margin-top: 40px !important;}”][vc_toggle title=”What is “content”? “]Content is basically anything you are giving away, usually for free, that others are interested in. Social posts, blogs, podcasts, checklists, cheat sheets, and graphics. Even gifs, music and printed materials (workbooks, coloring sheets!) are content. Listicles, jokes, desktop wallpapers. 

 

Content is ideas, inspiration, and education. [/vc_toggle][vc_toggle title=”What do you mean by food content? “]Everything above in the “What is Content” answer, but slanted towards food. This could be a recipe, an infographic showing the history of Miso paste, a funny food meme or graphic, or a photo showing your brand surrounded by ingredients you use. [/vc_toggle][vc_toggle title=”Do you create other types of content? “]Yes, I create content for lifestyle brands – blogs, lists, articles and graphics. [/vc_toggle][vc_toggle title=”What does it cost to work with you for content creation? “]I offer Content Strategy Planning for $300/3-month plan (ideally this is done at the start of a Quarter!) 

I write blogs for $100/blog post, minimum 2 blogs per month. 

I also do email marketing. See my current Rate Sheet! [/vc_toggle][vc_text_separator title=”Photography” css=”.vc_custom_1577140581771{margin-top: 40px !important;}”][vc_toggle title=”What kind of photography do you do? “]Product photography, lifestyle photography, and food photography. Got a recipe you need shot, or perhaps a fun craft project? I can do it! I do work with models to showcase your product. Need a wedding/portrait/sports/pet/real estate photographer? Nope, not me. (But I know some I can recommend!)[/vc_toggle][vc_toggle title=”What are your photography rates?”]Between $500-$800 per shoot, depending on how many locations, frequency, and if you need models as well! Contact me for an estimate. [/vc_toggle][vc_toggle title=”How many photos will I get? “]This depends on the type of shoot we do. For simple product photography, usually, I give you between 3-5 photos for each product. For a styled shoot, a custom recipe shoot or other food content, this number increases to 25-70 photos per shoot depending on the complexity and number of products included. [/vc_toggle][vc_toggle title=”What are the photo rights? Can I use these photos forever? “]Yes. If I give you the file, you can use this photo forever, indefinitely. 

The only “rights” I retain is the right to post photographic work I do for you on my portfolio site, and call you out on social media. Social media posts will only include work that is completed, delivered, and has been approved for sharing and/or for a product that has been released by you in the past. I won’t post anything that is not yet public knowledge. [/vc_toggle][/vc_column][/vc_row]